Monday, July 09, 2007

How Not to Encourage Cycling

An engineering company called Jacobs Babtie has told staff they must drive or use public transport during the working day.

Unremarkable, though somewhat dictatorial until you discover that Jacobs Babtie is paid by Transport for London to advise them how to encourage people to abandon their cars and travel by bike.

The memo from their Health & Safety manager explained "The reason is to protect our employees from other vehicles on the road."

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